About Zoe

Passionate about style
Styling is my passion and I love helping people to reflect their true natures through their clothes, and it somehow instils an enormous sense of self confidence when what you wear is in harmony with who you are. Zoe

My career in fashion began studying for a degree in Fashion Knitwear Design at Nottingham Trent University. During my course I completed an industrial year placement at Marks and Spencer supplier, Coats Viyella and worked in collaboration with fashion designer Julien Macdonald on a knitwear range which featured in the flagship store in London. After graduating, I moved to London and spent several years working across the Media industry including radio, music and entertainment. Still with a burning desire for fashion and styling, I went on to complete a professional course in Styling for the Media at the London College of Fashion.

From 2009 I was able to build my reputation as a Personal Stylist by establishing and heading up high profile personal styling services in London. Then, in the summer of 2011, I was delighted to be selected from thousands of applicants for a small team of stylists as part of a directional new womenswear brand by Mary Portas, in conjunction with House of Fraser. This was also featured as part of a TV documentary, ‘Mary Queen Of Frocks’ on channel 4.

In 2015, I became a Guest Presenter on QVC Shopping Channel, talking to the nation about fashion, style and trends, whilst showcasing some of the world’s most well known and loved brands. Plus, I also have the opportunity to contribute on the latest happenings in fashion for BBC radio.

With my belief that style is not only skin deep, I undertook training and received a certificate in counselling skills in 2019 awarded by abc governing body. I believe this has helped to enrich my client’s experience by further supporting the help and advice I can provide throughout the styling experience.





Style for you, and your life

It’s lovely to be stylish, but if it doesn’t fit in with your busy, day-to-day life and is too hard to maintain, then it’s not going to work. We take time understanding your likes, dislikes, what style means to you; then equip you with the tools to develop a look, that is right for you and your life. We help you to create looks that are easy to sustain, and that work work for your life – whether you love smart tailoring, feminine pieces, or laid-back casual – we will take the time to create the right looks for you.

“Zoe was amazing. I wanted to try and avoid looking 40+ since I’m only in my early 20’s and Zoe did it. She found pieces that gave me confidence, showed my personality and helped disguise the bits I wasn’t in love with. Zoe really advised with style and colour suggestions and taught me tons on how to make the clothes work for me instead of torturing myself in shapeless clothes. I will definitely be coming back and would recommend Zoe to anyone.”

Caroline, 32, London