For those of you familiar with the first Sex and The City movie (God, I LOVE that film), you will remember Carrie’s savvy Personal Assistant, who, when asked how she could afford a designer handbag by Louis Vuitton, divulges her secret, and explains how she’s ‘renting’ it off a website, and proclaims to ‘stick with her, and she’ll hook her up’.

I was delighted to be invited to speak with my lovely (on-air) friend Malcolm Boyden during  his morning radio show on BBC Hereford and Worcester, to give my thoughts. Here’s the interview:



Louise, Carrie’s PA in Sex and the City Movie, who introduced the world to the concept of ‘renting’ your designer bag

Victoria Beckham’s Hermes bag collection

In recent years, I’ve seen more of these types of sharing/renting/borrowing (whatever you want to call it!) websites of designer items popping up, as people (mainly women, I’m guessing) are seeing the advantages of saving thousands by simply, ‘renting’ and not buying designer pieces. I guess it’s a smart move, when you consider that a well-known ‘it’ bag (are we still calling them that? Are we?) can be a small deposit on a house. If the rumours are true, then Victoria Beckham could probably buy part of Park Lane – and could give Imelda Marcos’ shoe collection a run for its money in the process – with her collection of Hermes ‘Kelly’ bags (although these days she’s more likely to be seen with one of her own pieces of arm candy from her eponymous fashion brand), but for mere mortals, then, might this just be the jack pot?!


Victoria Beckham with one of her and handbags from her    extensive collection of Hermes bags


What’s In It For Me…?

Well, aside from earning yourself around £60 -100 per month (every bit helps), depending on the type of designer bag you wish to rent out, you could be putting that money towards owning another high-end accessory, and then rent that one out, and voila- a booming little bag rental business takes flight…you can give up that day job after all!

If the thought of strangers with their paws on your favourite Prada give you the heebie-jeebies, then maybe this isn’t right for you, or perhaps rent only to your friends, who you trust with your life and who you know will return your cherished bag in the manner to which it was given. 🙂

However, if you’re a serious dedicated fashionista, and you have a bit of cash to throw around, then this might be a great way to keep your look up-to-date – you can choose from an array of designer bags, depending on your mood, and outfit. Also a great idea if you have big events coming up, where the right bag is going to make or break the outfit; wedding, christening, interview, date…you get the picture.

I’m always harping on about the fact that it’s the details that make all the difference when it comes to dressing really well; shoes; watches; jewellery; handbags..and so the smart woman knows that the right bag, can make or break an outfit. Focusing on little things like accessories can make all the difference from turning an outfit from WOAH!! to WOW!


My Favourite Arm Candy

Having perused some of these sites, I can’t say I’m that impressed at how user-friendly they are. The sites look a little dated, and dare I say it, all seems a bit..passé…..I don’t know, maybe it’s just me. There’s clearly a gap in the market for a cool & slick looking site that actually works (when I tried to click the dates on one of the sites, literally nothing happens).

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Leather Bucket Bag by design duo, Mansur Gavriel

Having the latest designer bag on our arm is a very quick and smart way to elevate an outfit, yes, I get that, but if you really want to look modern and contemporary, and less “designery” then please have a look at the beautifully crafted and stunning understated pieces of Mansur Gavriel. The beauty of their designs is in the simplicity of shapes and high quality materials. Certainly nothing like an ‘it’ bag as we have known before, but in my opinion, oh-so-desirable. I can’t see any of these across the designer bag rental websites, so you’ll need to go out and buy one. Prices start at £400, so certainly not inexpensive, but in MHO, a real modern classic, worth the investment, and that will stand the test of time.